Look Beyond.Find the Light.728. Never Look Behind.
An independent internet community with its own history, infrastructure and digital products.
About
728 is an independent internet community with its own history, infrastructure and digital products. At its core are people. Games, platforms and projects change over time, but the community remains the common point they appear around.
728 grew out of a group of people who talked, played, built projects, argued, made up and gathered a history of their own. Over time the community grew its own digital infrastructure: game servers, services, identity systems and internal products.
The idea is simple
Games change.
Platforms change.
People grow up.
728 stays.
Community
Not built around one game.
Discord, Telegram, Minecraft, Rust and other services are places where the community meets. None of them defines its existence.
- Discord
- Telegram
- Minecraft
- Rust
Members play together, talk, build their own projects, take part in game seasons and in the infrastructure, or simply remain part of the company.
Over the years 728 has formed its own
- 01History
- 02Culture and inside jokes
- 03Visual identity
- 04Game projects
- 05Digital infrastructure
- 06Services
- 07Role system
- 08Technical and creative projects
The aim is to keep this identity and, step by step, build a sustainable digital environment of its own around the community.
What we build
Three directions, one community behind them.
- 01AETHQThe central digital platform of 728. One identity instead of a set of accounts, roles and game profiles.Available
- 02728 SMPMinecraft · RustThe community's own game servers: finished worlds and seasons, not stock servers of popular games.Coming soon
- 03AE OSA Windows 11 modification of our own, for a more controlled and flexible working environment.Experimental
Ecosystem
One constant point.
- 728
- The community.
- AETHQ
- The community's digital identity and infrastructure.
- 728 SMP
- The community's game worlds.
- AE OS
- The experimental software direction.
Games may change. Servers may close and start again. Software may be rewritten from scratch. All of it is built around one constant point: 728 and the people inside it.
One identity for everything 728.
AETHQ is built as the single point where a person meets the community's infrastructure. Instead of separate accounts, roles and game profiles, a member gets one identity inside 728.
- 01
A profile that is yours
Pick your name, your picture and your look. One page that speaks for you across the community.
- 02
You decide what is public
Choose which parts of your profile others can see. The rest stays private.
- 03
One account, no extra passwords
Sign in once and move between 728 services without starting over.
- 04
Made for the 728 community
Built around the places we already meet: Discord, Telegram and the services that grow from them.
Join
Registration is invite-only. Have a code? Create your AETHQ ID. Invites keep the community small and familiar. No code yet? Write to us and we will help.